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Wednesday, July 25, 2012

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Squidoo.com, the approximately 158th[1] most viewed website in the United States, is a perfect example of a Web 2.0 website, and users can also earn money with it. Squidoo allows users to make blog posts for free called “lenses”. It is a prime example of a Web 2.0 website with the sole purpose of supporting user-generated content and user feedback. [2]

When you sign up to Squidoo, you become a “lensmaster.” You then can make unlimited lenses that will be hosted on Squidoo.com/lens-name. Each lens is only one page and can only be on one topic. Other users can comment on the bottom of each of your lenses. You can also view the most popular lenses in different categories which businesses could use to see what niches are popular. Like blogger, you don’t have to know any coding or HTML to make posts, and you can embed pictures and videos.

Squidoo allows content creators to earn revenue from referral links to sites like Amazon.com and Ebay and 50% of all revenue goes to the lensmasters. [3] Squidoo automatically places ads in your lenses, and if people click them (Google Adsense [4]) or buy something from an Amazon link on your lens, then Squidoo will split the commission money with you. With well over 1.5 million [3] lenses, it’s not that easy to get rich quick with Squidoo. There are people earning $2000 [5] per month though. You have to remember that Squidoo’s lenses show up in Google’s search results. Thus, if you write a long unique article on a niche topic, it’s possible to get a lot of visits from Google searches alone. There are courses you can buy that teach you how to make a lot of money with Squidoo lenses, such as squidooserpcrusher.com. I admit that I haven’t created any Squidoo lenses yet, but now I’m interested since I could make some extra income with it.

With millions of websites being created every year, only a few get a lot of visitors. I think Squidoo made the cut mainly because the famous marketer and author Seth Godin is the founder, and users can easily earn money with it. When researching Squidoo, a saw a lot of people comparing it to a similar website Hubpages.com. In conclusion, Squidoo is a perfect example of a Web 2.0 website since it only allows user generated content and feedback, and as a bonus you can earn money from each of your lenses.

Sources:
1.       http://www.alexa.com/siteinfo/squidoo.com
2.       Page 195 of our book (ISBN 1-111-53165-X)
3.       http://en.wikipedia.org/wiki/Squidoo
4.       http://www.squidoo.com/Squidoo_Payday
5.       http://www.androdigit.com/top-3-squidoo-earners-2000-per-month-earners-club.html


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